MTN raises the bar on social networks with Project Fame’s concert

The just concluded MTN All Stars music concert was streamed live to million of viewers as the show was on. The media include Youtube, Facebook, Twitter and the images shared on Instagram across 150 countries in the world. Read more

It was a tremendous achievement as youths at the event and all around the world had  the opportunity to connect with their favourite artistes and shared commentaries and images of themselves on a platform they so much cherish.
Margaret Okure, a 25 year-old student and resident of Lekki, was full of excitement as she expressed her admiration for the mobile telecommunications company which had helped to connect with her passion by sharing live images from a major event. For her, ‘it’s like letting my friends into the groove even while they are not here’.
Interestingly, MTN is not unfamiliar with cutting-edge initiatives.
Precisely, three months ago, the company became the toast host of an online party in Nigeria when it re-launched one of its youth-centric offerings, MTN Pulse. Across Nigeria, Over 10 million youths were engaged all-night, with several images and tweets of ‘onapulsingP’ going viral.
Fans and participants at the MTN Project Fame’s All-Stars concert saw their tweets  projected live on a large LED screen as the likes of Iyanya, Chidinma, Praiz, KCEE, Wizkid and others on the music reality show treated them with fun. As fans were dancing and enjoying the show, they also snapped pictures and uploaded them to the social networks.
The same experience was recorded a forthnight ago, in Calabar. The city known for tourism and culture became a hub of delight for youths there and its environs, as people actually came all the way from Akwa-Ibom, Rivers and even Imo to witness MTN’s array of stars perform.
In addition to the innovative use of social media platforms, MTN Project Fame’s All-Star concerts lived up to its billing from the artistes. Nii from Ghana from Season 1 is still going strong, Anis and Tomiwa from Season 2, Tolu and Yetunde from Season 3, Monica and Roy from Season 4, Ella, Marvellous and Ayo from Season 5 all rocked the fans and the stage on a night full of entertainment from the telecommunication giant.